Elevating a Multifaceted Business
Sider Road Group of Companies
The Sider Road Group of Companies, a multifaceted organization involved in human resources consulting, executive coaching, corporate events and marketing, real estate, and interior design, simply had too many irons in the fire. As the business grew, its management team expanded into a variety of industries, creating a real need to create targeted messaging that spoke to very different audiences.
Laura assisted Sider Road in developing communications to engage clients and potential clients across its businesses, and clearly differentiate what set the organization apart in each sector. During a 12-month engagement, she created website copy, a variety of new business proposals/presentations, corporate fact sheets and profiles, and newsletter/blog content. In addition, Laura partnered with the company's CEO to co-author a book on professional reputation building that currently is being marketed for publication.