A New Look For a Tough Campaign:
Scarsdale Citizens' Non-Partisan Party
The Scarsdale (NY) Citizens' Non-Partisan Party (SCNP), a nearly 100-year-old local political group, faced a rare contested election in early 2017. The opposing slate of candidates was vocal and social media-savvy; all the SCNP had to work with was an outdated, tired website.
Pressed for time and low on funds, the party asked Pinch Hit Prose to breathe new life into its online presence, revamp its image and capture voters' attention. The SCNP won the election by a 2:1 margin.
Out with the old...
in with the new.
Welcome to the power of social media.