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Breathing Life Into A Tired Brand
Boys & Girls Club Of New Rochelle

Boys & Girls Club of New Rochelle (BGCNR), a decades-old impactful youth organization, was struggling to reclaim its voice in a post-covid world. Established in 1929, the nonprofit offered academic enrichment, character development, and healthy lifestyle programming to thousands of kids and teens via two clubhouses and school sites in New Rochelle, Larchmont/Mamaroneck, and Ossining.


Struggling financially and looking to expand its services and refresh its brand, the club sought to improve communications with existing and potential donors and partners, increase membership, and enhance its reputation in the community.


Laura continues to conceptualize, develop, and manage marketing communications tools to raise BGCNR's visibility and underscore its commitment to providing high-quality, dedicated service to local youth and families. Specific initiatives include establishing a unique sub-brand for the club; revising website content and design; creating a relevant monthly newsletter and social media program; designing a formal event marketing and development communications program; offering general writing and editing services; and providing templates for a variety of collateral materials, such as presentations, flyers, signage, etc.

Laura also currently supports public relations/publicity efforts for the club by writing press releases, news articles, and media pitches, and partnering with partner organizations in obtaining press coverage. 


Efforts have resulted in a 15% increase in eblast open rate and a 40% increase in social media followers; and a 50% increase in donations for smaller fundraisers such as Giving Tuesday and BGCNR Summer Scholarship Program. Event marketing communications consistently have helped increase participation and generate donations that exceed program goals. 

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