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pinch hitter n.  In baseball, a substitute who bats for a teammate, often at a critical moment in the game. Any substitute for another, especially in an emergency.

Publicizing an Overlooked Community Resource:
Scarsdale Edgemont Family Counseling Service

Scarsdale Edgemont Family Counseling Service (SFCS), a family services agency with over 95 years of work in the community, needed to raise its profile and improve attendance at its annual fundraiser.

To remind residents about SFCS' work and boost ticket sales, Pinch Hit Prose publicized the agency via an article in local media and Facebook posts. She also provided advice on additional publicity activities to generate buzz for the group's fundraiser.