Elevating a Luxury Brand
Edelweiss Jewelry, a high jewelry creator, was having trouble communicating its value proposition in a competitive marketplace.
Its existing marketing materials clearly stated why clients should choose the firm, but they lacked the look, feel, and sound of the opulence and quality that buyers crave. Laura rewrote Edelweiss' website text to appeal to the senses, and advised on design and architecture to better support marketing objectives on unique, online jewelry design service.
The result was a new branding approach that focused on buyers' desires and aspirations, and how Edelweiss makes luxury surprising attainable.